Tasked with creating a mix of analogue and digital seasonal campaigns to promote their latest clothing range. I've also worked on shooting behind-the-scenes footage to provide an authentic, transparent look at the creative process, alongside high-quality product photography that showcases the key pieces in both editorial and lifestyle settings. I've delivered influencer shoots to generate buzz and appeal to a broader audience through organic and paid content. The assets I put together for Joanie aim to complement the brand's vibrant, nostalgic spirit, bringing its collections to life in a way that's both fun and visually engaging. Drawing inspiration from the playful yet chic nature of Joanie's designs, the videos are crafted to evoke a sense of nostalgia, blending retro vibes with a modern twist.