The brief was to shoot Henri Lloyd's new SS25 collection, providing an exclusive preview of their latest products and teasing the exciting looks to come. As part of the campaign, my role was to capture the brand’s rich heritage, shooting against a sail backdrop to evoke its nautical roots, while also highlighting the technical qualities of the fabrics through detailed, dynamic shots. Since then, I've gone on to shoot E-commerce videos, interviews on detailed products and lookbooks.